October 17, 2013
DTI Bicol – Exhibitors in the recently concluded 17th OKB-Regional Trade Fair 2013 brought in PhP29.4M sales, 37 percent higher than last year’s PhP18.6M.
A joint project with the OKB Association, Inc., PhilExport, Rural Micro Enterprise Promotion Program (RuMEPP), DTI-CARP and the Local Government Units (LGUs), the OKB fair has become institutionalized through the years.
The high sales was attributed to a display of wider product lines from wearables and homestyle, processed foods, ceramics and pottery, furniture and fine jewelry, with 129 new products that delighted the buyers. Bicolano products have really evolved and have become world-class.
To add fun and excitement to the OKB 2013 fair, organizers gave special awards.
Best Dressed Booth went to J. Emmanuel Pastries (food), Joy Gems (non-food); while DTI-CARP Camarines Sur was the top seller. They will be freed from the participation fee of PhP10, 000.00 for next year’s OKB.
The top three sellers were DTI-CARP Camarines Sur, DTI-CARP Albay and Morin Crafts, which came from the sectors on processed foods and homestyle.
Orgullo Kan Bikol (OKB) – Regional Trade Fair 2013
will be held on October 10-13, 2013 at the SM Megamall, Mandaluyong City.
Now on its 17th year, OKB Regional Trade Fair has gone beyond an annual marketing event for Bicol Region’s fine products and distinct food delicacies. It has become a central platform to showcase the region’s heritage, to demonstrate Bicolano resilience and to uphold our pride. Once again, we bring to fore Bicol’s socio-economic potentials, trade/industry and tourism opportunities for valued partners, stakeholders, concerned individuals, institutions and the general public.
Madya kita sa OKB 2013.
“Orgullo Kan Bikol”, started by DTI-Region 5 in 1996, has since evolved into “OKB” – a fitting name to a project which, through the years, has transformed Bicol MSMEs into direct and indirect exporters, contributing significantly to the region’s socio-economic growth. By 2007, with the infusion of DOT-Region 5’s Gayon Bicol, the event has been institutionalized as OKB-Gayon Bicol.
Now on its 16th year, OKB-Gayon Bicol, the longest running regional trade fair in the entire country, once again takes center stage as it showcases distinct products from the 6 Bicol provinces. These products include wearables & homestyle, processed food, furniture & furnishing and health & wellness. This marketing-cultural event indeed has gone a long, long way. And every step of the way, it endeavors to promote and market the distinct products of our homegrown entrepreneurs to discerning markets.
OKB is our vehicle to develop new entrepreneurs. Every year, about 20% of the total number of exhibitors are new, first-timers, debuting into the mainstream Manila market via this trade event at SM Megamall. This strategy contributes significantly to job generation in the six (6) Bicol provinces.
Reaping the fruits
OKB-Gayon Bicol is now reaping its fruits.
In terms of sales, some P131.2 million pesos were generated since its inception which in many ways perked up the business transactions in the region. This figure only includes the sales generated during the staging of the fair. It has also contributed much to investments and job generation in the countryside.
For last year alone, OKB-Gayon Bicol earned total sales of P17M, the highest sales so far in the history of OKB. This is considered to be remarkable since sales jumped up by 70% of our target, first time that happened, also in the history of OKB. The effect of this outcome to income and livelihood opportunities in the provinces is very significant
It is worth mentioning that we have developed a world-class packaging of our processed food products which are now more competitive and thus, reached as far as the United States of America for its market. DTI also endeavors to support MSMEs in areas of product development by tapping the services of local designers to assist OKB participants in developing new designs for their handcrafted products.
OKB partners and sponsors
To keep pace with the changing times, DTI Region V had been tapping both the private and public sector as its partners. The fair, being an example of a public-private partnership had the OKB Association for its private sector partner. Registered with the Securities and Exchange Commission (SEC) last September 15, 2006, this association will eventually become the frontrunners of OKB Regional Trade Fair in the next years, although DTI will still be very much around to support this activity.
The officers and members of the organization together with DTI are working synergistically to continually improve Bicol products despite difficult times. The organization is still open to other MSMEs who are willing to be members and avail of the benefits derived from the association.
Since 2007, the Department of Tourism (DOT)-5 has become a partner of the DTI-5; hence, OKB-Gayon Bicol was institutionalized. The DTI-DOT tandem is an ideal combination as it really works, given the very substantial sales generated by the trade fair, which has since evolved; not just a marketing event but a cultural event as well. Tourist destinations and the rich cultural heritage of Bicolandia are highlighted which indeed brings to fore the beauty and bounty of the region. With this tandem, “OKB-back-to-back-with-Gayon Bicol” has drawn a lot of people to the fair and brought in excellent sales.
We also mention the ever undying support of our sponsors, the PhilExport, the Local Government Units (LGUs) other Line Departments and Non-Government Organizations (NGOs) and the Rural Micro Enterprise Promotion Program (RuMEPP).
Much has to be done yet for Bicol to move steadily forward on the road to progress. A continuing partnership of all concerned sectors is much needed. It is heartening to note that our partners in development have taken worthy steps to strengthen the collaboration. As the partnership moves toward more substantial outcomes, we remain optimistic that the gains of our Orgullo will remain to be our pride; the tradition continues as our heritage goes on.
Mabuhay an OKB!
by: Bhem R. Berango
PIO, DTI-Region 5
“ORGULLO KAN BIKOL”*
(OK Bikol; What We Make in Bicol)
we make fine abaca products
our ceramic jars and houseware
treasures precious and rare
our furniture and furnishing
lighten daily living
christmas and holiday décor
delight you more and more
our baskets, rugs and mats today
top sellers of the day
lasa brooms and cotton handloom
clean, brighten every room
novelties, bags and fashion wear
more than your heart can bear
filigrees of silver and gold
date back to days of old
our pinangat plus our dried fish
taste like no other dish
sweet pineapple, coffee, pili
hot as Bicol sili
these and more, are what we have now
these and more, buyers wow
these delights beckon, ever more
come to Bicol, find more.
(c) 2007 Chito L. Aguilar
* “Pride of Bicol”. The Bicol Region, Philippines is home to various fine handicrafts and superb, ethnic food. Our entrepreneurs produce distinct products from diverse indigenous raw materials, unique skills and inherent creativity for the domestic and export markets.
CHOSEN PILI is a play on words. In Tagalog, which is the inter-island lingua franca of Filipinos, “pili” means “to choose”; if pronounced faster, with a glottal stop at the end, “pili” would mean “chosen”.
The best pili nut companies from the Philippines’ Bicol Peninsula have all come together under one Regional Brand: CHOSEN PILI, a seal of high quality afforded only to Pili Nut products that meet stringent international food safety and quality standards.
The following companies embody the CHOSEN PILI ideals, offering only the best and choicest Pili Nut product variants, from the Philippines to the world. They have consolidated their efforts in assuring international product standards, consumer-friendly packaging, and innovative product development. They have gone as far as modernizing Pili Nut product variants to keep up with the cosmopolitan palate’s evolving food preferences, and the world’s fast-paced lifestyle.
More companies within Bicol are being groomed to join the CHOSEN PILI group. Branding and packaging are being developed, and stakeholders are trained to meet international food standards.
Rising in market popularity, and offered by no other country in the world, the Philippine Pili Nut packs a punch in terms of taste, texture, versatility and nutritional value.
Scientific studies conducted by the country’s top institutions dedicated to Pili research, and replicated by studies abroad, have confirmed the nut’s impressive nutritional content (high in thiamin, magnesium and phosphorus). Since then, the Pili Nut has rightfully been geared to become a luxury food item: one of the finest gifts of the Philippine tropics, to the world.
Pili is a versatile gourmet treat lending a distinct flavor and taste to many culinary fare. A must-try for a true gourmand, this beloved nut is an excellent delight when whipped as recipe for roasted potato and pear salad, angel’s hair pasta with pesto, sauteed beans and even snacks like energy bars and caramel popcorn. It is also a dreamy sensation when concocted into Pili rice, Pili stuffed chicken, fish toppings and more.
Discover the many ways the unique Pili combines into appetizing cuisine to suit everyone’s taste.
All Pili Nut recipes were developed by Celebrity Chef Ms. Glenda Barretto, known internationally as the “Ambassadress of Philippine Cuisine”. The pili nut recipe development project was one of the components of DTI-Region 5’s Food Business Development (BIZDEV), 2007-2012.
The Bicol Region is home of the best quality, innovative handcrafted products. Its homestyle and wearables industry is the most prevalent provider of income to many Bicolanos. For these reasons, DTI-5 has enrolled its homestyle and wearables industry, particularly the handcrafted fashion bags and utility baskets, under the National Industry Cluster Capacity Enhancement Project (NICCEP).
The most dominant raw materials found in the Region for the identified products are abaca, buri, and seagrass (agas). These are abundant in all six Bicol provinces – Albay, Sorsogon, Camarines Sur, Catanduanes, Camarines Norte, and Masbate.
The operators include nursery operators; suppliers of equipment, seedlings, fertilizers and finishing materials; farmers; gatherers; strippers; technicians and researchers; weavers; sewers; assemblers; quality controller/inspectors; packers; designers; importers; exporters; consolidators; subcontractors; brokers; freight forwarders; wholesalers; retailers; malls; gift shops; trade houses; and boutiques. On the other hand, the enablers include banks, national government agencies (NGAs), local government units (LGUs), business chambers, producers’ organization, and the academe. All these stakeholders collaborate to achieve competitiveness in the homestyle and wearables industry.
From 2009 up to 2011, Bicol Region’s bags and baskets generated US$2.87-M export sales, PhP45.30-M domestic sales, P14.71-M investments, and 1,387 jobs. With the NICCEP, these figures are expected to increase by 10% annually.
The industry’s opportunities and constraints were already identified by the NICCEP-Bicol Core Group. To improve these opportunities and overcome the constraints, the Group plotted an action plan for the handcrafted fashion bags and utility baskets, with a total budget of P7,580,000, to be implemented starting this year up to 2015.
Through the NICCEP, it is expected that the industry’s competitiveness will be enhanced, contributing to the Region’s economic growth. Initial efforts are already being done by the NICCEP-Bicol Team through the conduct of meetings with the industry stakeholders and continuous collaboration with all the Team Members. DTI-5 plans to transcend the concept into the provincial level through the creation of Provincial NICCEP Teams, with the Trade Promo Officers as the Provincial Coordinators.
With such commitment to the Project, the NICCEP-Bicol Team envisions “to produce and sell best quality, innovative handcrafted fashion bags and utility baskets using indigenous and environment friendly materials for high-end foreign and domestic markets such as specialty shops, boutiques, and trade houses of the key trading centers in Japan, Europe, USA, and in the country, increasing annual sales, investments, and employment by 10% for the period 2013-2015”.
- Kia Bulawan